Online News Popularity

Donated on 5/30/2015

This dataset summarizes a heterogeneous set of features about articles published by Mashable in a period of two years. The goal is to predict the number of shares in social networks (popularity).

Dataset Characteristics


Subject Area


Associated Tasks

Classification, Regression

Feature Type

Integer, Real

# Instances


# Features


Dataset Information

Additional Information

* The articles were published by Mashable ( and their content as the rights to reproduce it belongs to them. Hence, this dataset does not share the original content but some statistics associated with it. The original content be publicly accessed and retrieved using the provided urls. * Acquisition date: January 8, 2015 * The estimated relative performance values were estimated by the authors using a Random Forest classifier and a rolling windows as assessment method. See their article for more details on how the relative performance values were set.

Has Missing Values?


Introductory Paper

A Proactive Intelligent Decision Support System for Predicting the Popularity of Online News

By Kelwin Fernandes, Pedro Vinagre, P. Cortez. 2015

Published in Portuguese Conference on Artificial Intelligence

Variables Table

Variable NameRoleTypeDescriptionUnitsMissing Values

0 to 10 of 61

Additional Variable Information

Number of Attributes: 61 (58 predictive attributes, 2 non-predictive, 1 goal field) Attribute Information: 0. url: URL of the article (non-predictive) 1. timedelta: Days between the article publication and the dataset acquisition (non-predictive) 2. n_tokens_title: Number of words in the title 3. n_tokens_content: Number of words in the content 4. n_unique_tokens: Rate of unique words in the content 5. n_non_stop_words: Rate of non-stop words in the content 6. n_non_stop_unique_tokens: Rate of unique non-stop words in the content 7. num_hrefs: Number of links 8. num_self_hrefs: Number of links to other articles published by Mashable 9. num_imgs: Number of images 10. num_videos: Number of videos 11. average_token_length: Average length of the words in the content 12. num_keywords: Number of keywords in the metadata 13. data_channel_is_lifestyle: Is data channel 'Lifestyle'? 14. data_channel_is_entertainment: Is data channel 'Entertainment'? 15. data_channel_is_bus: Is data channel 'Business'? 16. data_channel_is_socmed: Is data channel 'Social Media'? 17. data_channel_is_tech: Is data channel 'Tech'? 18. data_channel_is_world: Is data channel 'World'? 19. kw_min_min: Worst keyword (min. shares) 20. kw_max_min: Worst keyword (max. shares) 21. kw_avg_min: Worst keyword (avg. shares) 22. kw_min_max: Best keyword (min. shares) 23. kw_max_max: Best keyword (max. shares) 24. kw_avg_max: Best keyword (avg. shares) 25. kw_min_avg: Avg. keyword (min. shares) 26. kw_max_avg: Avg. keyword (max. shares) 27. kw_avg_avg: Avg. keyword (avg. shares) 28. self_reference_min_shares: Min. shares of referenced articles in Mashable 29. self_reference_max_shares: Max. shares of referenced articles in Mashable 30. self_reference_avg_sharess: Avg. shares of referenced articles in Mashable 31. weekday_is_monday: Was the article published on a Monday? 32. weekday_is_tuesday: Was the article published on a Tuesday? 33. weekday_is_wednesday: Was the article published on a Wednesday? 34. weekday_is_thursday: Was the article published on a Thursday? 35. weekday_is_friday: Was the article published on a Friday? 36. weekday_is_saturday: Was the article published on a Saturday? 37. weekday_is_sunday: Was the article published on a Sunday? 38. is_weekend: Was the article published on the weekend? 39. LDA_00: Closeness to LDA topic 0 40. LDA_01: Closeness to LDA topic 1 41. LDA_02: Closeness to LDA topic 2 42. LDA_03: Closeness to LDA topic 3 43. LDA_04: Closeness to LDA topic 4 44. global_subjectivity: Text subjectivity 45. global_sentiment_polarity: Text sentiment polarity 46. global_rate_positive_words: Rate of positive words in the content 47. global_rate_negative_words: Rate of negative words in the content 48. rate_positive_words: Rate of positive words among non-neutral tokens 49. rate_negative_words: Rate of negative words among non-neutral tokens 50. avg_positive_polarity: Avg. polarity of positive words 51. min_positive_polarity: Min. polarity of positive words 52. max_positive_polarity: Max. polarity of positive words 53. avg_negative_polarity: Avg. polarity of negative words 54. min_negative_polarity: Min. polarity of negative words 55. max_negative_polarity: Max. polarity of negative words 56. title_subjectivity: Title subjectivity 57. title_sentiment_polarity: Title polarity 58. abs_title_subjectivity: Absolute subjectivity level 59. abs_title_sentiment_polarity: Absolute polarity level 60. shares: Number of shares (target)

Papers Citing this Dataset

Optimal Sub-sampling with Influence Functions

By Daniel Ting, Eric Brochu. 2017

Published in ArXiv.

A Novel Family of Boosted Online Regression Algorithms with Strong Theoretical Bounds

By Dariush Kari, Farhan Khan, Selami Ciftci, Suleyman Kozat. 2016

Published in

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3 citations


Kelwin Fernandes

Pedro Vinagre

Paulo Cortez

Pedro Sernadela


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