Facebook metrics

Donated on 8/4/2016

Facebook performance metrics of a renowned cosmetic's brand Facebook page.

Dataset Characteristics

Multivariate

Subject Area

Business

Associated Tasks

Regression

Feature Type

Integer

# Instances

500

# Features

-

Dataset Information

Additional Information

The data is related to posts' published during the year of 2014 on the Facebook's page of a renowned cosmetics brand. This dataset contains 500 of the 790 rows and part of the features analyzed by Moro et al. (2016). The remaining were omitted due to confidentiality issues.

Has Missing Values?

No

Variables Table

Variable NameRoleTypeDemographicDescriptionUnitsMissing Values
no
no
no
no
no
no
no
no
no
no

0 to 10 of 19

Additional Variable Information

It includes 7 features known prior to post publication and 12 features for evaluating post impact (see Tables 2 and 3 from Moro et al., 2016 - complete reference in the 'Citation Request')

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Creators

Srgio Moro

Paulo Rita

Bernardo Vala

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