Facebook Live Sellers in Thailand
Donated on 4/21/2019
Facebook pages of 10 Thai fashion and cosmetics retail sellers. Posts of a different nature (video, photos, statuses, and links). Engagement metrics consist of comments, shares, and reactions.
Dataset Characteristics
Multivariate
Subject Area
Business
Associated Tasks
Clustering
Feature Type
Integer
# Instances
7051
# Features
11
Dataset Information
Additional Information
The variability of consumer engagement is analysed through a Principal Component Analysis, highlighting the changes induced by the use of Facebook Live. The seasonal component is analysed through a study of the averages of the different engagement metrics for different time-frames (hourly, daily and monthly). Finally, we identify statistical outlier posts, that are qualitatively analyzed further, in terms of their selling approach and activities.
Has Missing Values?
No
Introductory Paper
By N. Dehouche. 2020
Published in Data in Brief
Variables Table
| Variable Name | Role | Type | Description | Units | Missing Values |
|---|---|---|---|---|---|
| status_id | ID | Integer | no | ||
| status_type | Feature | Categorical | no | ||
| status_published | Feature | Categorical | no | ||
| num_reactions | Feature | Integer | no | ||
| num_comments | Feature | Integer | no | ||
| num_shares | Feature | Binary | no | ||
| num_likes | Feature | Integer | no | ||
| num_loves | Feature | Binary | no | ||
| num_wows | Feature | Binary | no | ||
| num_hahas | Feature | Binary | no |
0 to 10 of 12
Additional Variable Information
status_id status_type status_published num_reactions num_comments num_shares num_likes num_loves num_wows num_hahas num_sads num_angrys
Dataset Files
| File | Size |
|---|---|
| Live_20210128.csv | 357.8 KB |
Reviews
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pip install ucimlrepo
from ucimlrepo import fetch_ucirepo # fetch dataset facebook_live_sellers_in_thailand = fetch_ucirepo(id=488) # data (as pandas dataframes) X = facebook_live_sellers_in_thailand.data.features y = facebook_live_sellers_in_thailand.data.targets # metadata print(facebook_live_sellers_in_thailand.metadata) # variable information print(facebook_live_sellers_in_thailand.variables)
Dehouche, N. (2018). Facebook Live Sellers in Thailand [Dataset]. UCI Machine Learning Repository. https://doi.org/10.24432/C5R60S.
Creators
Nassim Dehouche
DOI
License
This dataset is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license.
This allows for the sharing and adaptation of the datasets for any purpose, provided that the appropriate credit is given.