In-Vehicle Coupon Recommendation

Donated on 9/14/2020

This data studies whether a person will accept the coupon recommended to him in different driving scenarios

Dataset Characteristics

Multivariate

Subject Area

Business

Associated Tasks

Classification

Feature Type

Categorical, Integer

# Instances

12684

# Features

25

Dataset Information

Additional Information

This data was collected via a survey on Amazon Mechanical Turk. The survey describes different driving scenarios including the destination, current time, weather, passenger, etc., and then ask the person whether he will accept the coupon if he is the driver. For more information about the dataset, please refer to the paper: Wang, Tong, Cynthia Rudin, Finale Doshi-Velez, Yimin Liu, Erica Klampfl, and Perry MacNeille. 'A bayesian framework for learning rule sets for interpretable classification.' The Journal of Machine Learning Research 18, no. 1 (2017): 2357-2393.

Has Missing Values?

Yes

Introductory Paper

A bayesian framework for learning rule sets for interpretable classification

By Wang, Tong, Cynthia Rudin, Finale Doshi-Velez, Yimin Liu, Erica Klampfl, and Perry MacNeille. 2017

Published in The Journal of Machine Learning Research 18, no. 1

Variables Table

Variable NameRoleTypeDemographicDescriptionUnitsMissing Values
destinationFeatureCategoricalno
passengerFeatureCategoricalno
weatherFeatureCategoricalno
temperatureFeatureIntegerno
timeFeatureCategoricalno
couponFeatureCategoricalno
expirationFeatureCategoricalno
genderFeatureCategoricalGenderno
ageFeatureIntegerAgeno
maritalStatusFeatureCategoricalMarital Statusno

0 to 10 of 26

Additional Variable Information

destination: No Urgent Place, Home, Work passanger: Alone, Friend(s), Kid(s), Partner (who are the passengers in the car) weather: Sunny, Rainy, Snowy temperature:55, 80, 30 time: 2PM, 10AM, 6PM, 7AM, 10PM coupon: Restaurant(<$20), Coffee House, Carry out & Take away, Bar, Restaurant($20-$50) expiration: 1d, 2h (the coupon expires in 1 day or in 2 hours) gender: Female, Male age: 21, 46, 26, 31, 41, 50plus, 36, below21 maritalStatus: Unmarried partner, Single, Married partner, Divorced, Widowed has_Children:1, 0 education: Some college - no degree, Bachelors degree, Associates degree, High School Graduate, Graduate degree (Masters or Doctorate), Some High School occupation: Unemployed, Architecture & Engineering, Student, Education&Training&Library, Healthcare Support, Healthcare Practitioners & Technical, Sales & Related, Management, Arts Design Entertainment Sports & Media, Computer & Mathematical, Life Physical Social Science, Personal Care & Service, Community & Social Services, Office & Administrative Support, Construction & Extraction, Legal, Retired, Installation Maintenance & Repair, Transportation & Material Moving, Business & Financial, Protective Service, Food Preparation & Serving Related, Production Occupations, Building & Grounds Cleaning & Maintenance, Farming Fishing & Forestry income: $37500 - $49999, $62500 - $74999, $12500 - $24999, $75000 - $87499, $50000 - $62499, $25000 - $37499, $100000 or More, $87500 - $99999, Less than $12500 Bar: never, less1, 1~3, gt8, nan4~8 (feature meaning: how many times do you go to a bar every month?) CoffeeHouse: never, less1, 4~8, 1~3, gt8, nan (feature meaning: how many times do you go to a coffeehouse every month?) CarryAway:n4~8, 1~3, gt8, less1, never (feature meaning: how many times do you get take-away food every month?) RestaurantLessThan20: 4~8, 1~3, less1, gt8, never (feature meaning: how many times do you go to a restaurant with an average expense per person of less than $20 every month?) Restaurant20To50: 1~3, less1, never, gt8, 4~8, nan (feature meaning: how many times do you go to a restaurant with average expense per person of $20 - $50 every month?) toCoupon_GEQ15min:0,1 (feature meaning: driving distance to the restaurant/bar for using the coupon is greater than 15 minutes) toCoupon_GEQ25min:0, 1 (feature meaning: driving distance to the restaurant/bar for using the coupon is greater than 25 minutes) direction_same:0, 1 (feature meaning: whether the restaurant/bar is in the same direction as your current destination) direction_opp:1, 0 (feature meaning: whether the restaurant/bar is in the same direction as your current destination) Y:1, 0 (whether the coupon is accepted)

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