Facebook Live Sellers in Thailand

Donated on 4/21/2019

Facebook pages of 10 Thai fashion and cosmetics retail sellers. Posts of a different nature (video, photos, statuses, and links). Engagement metrics consist of comments, shares, and reactions.

Dataset Characteristics

Multivariate

Subject Area

Business

Associated Tasks

Clustering

Feature Type

Integer

# Instances

7051

# Features

-

Dataset Information

Additional Information

The variability of consumer engagement is analysed through a Principal Component Analysis, highlighting the changes induced by the use of Facebook Live. The seasonal component is analysed through a study of the averages of the different engagement metrics for different time-frames (hourly, daily and monthly). Finally, we identify statistical outlier posts, that are qualitatively analyzed further, in terms of their selling approach and activities.

Has Missing Values?

No

Variables Table

Variable NameRoleTypeDemographicDescriptionUnitsMissing Values
no
no
no
no
no
no
no
no
no
no

0 to 10 of 12

Additional Variable Information

status_id status_type status_published num_reactions num_comments num_shares num_likes num_loves num_wows num_hahas num_sads num_angrys

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Creators

Nassim Dehouche

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