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Source: Created by: Sérgio Moro, Paulo Rita and Bernardo Vala (ISCTE-IUL) @ 2016 Data Set Information: The data is related to posts' published during the year of 2014 on the Facebook's page of a renowned cosmetics brand.
Attribute Information: It includes 7 features known prior to post publication and 12 features for evaluating post impact (see Tables 2 and 3 from Moro et al., 2016 - complete reference in the 'Citation Request') Relevant Papers: (Moro et al., 2016) Moro, S., Rita, P., & Vala, B. (2016). Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach. Journal of Business Research, 69(9), 3341-3351. Citation Request: This dataset is public available for research. The details are described in (Moro et al., 2016).
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