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Wholesale customers Data Set
Download: Data Folder, Data Set Description

Abstract: The data set refers to clients of a wholesale distributor. It includes the annual spending in monetary units (m.u.) on diverse product categories

Data Set Characteristics:  


Number of Instances:




Attribute Characteristics:


Number of Attributes:


Date Donated


Associated Tasks:

Classification, Clustering

Missing Values?


Number of Web Hits:



Margarida G. M. S. Cardoso, margarida.cardoso '@', ISCTE-IUL, Lisbon, Portugal

Data Set Information:

Provide all relevant information about your data set.

Attribute Information:

1) FRESH: annual spending (m.u.) on fresh products (Continuous);
2) MILK: annual spending (m.u.) on milk products (Continuous);
3) GROCERY: annual spending (m.u.)on grocery products (Continuous);
4) FROZEN: annual spending (m.u.)on frozen products (Continuous)
5) DETERGENTS_PAPER: annual spending (m.u.) on detergents and paper products (Continuous)
6) DELICATESSEN: annual spending (m.u.)on and delicatessen products (Continuous);
7) CHANNEL: customers’ Channel - Horeca (Hotel/Restaurant/Café) or Retail channel (Nominal)
8) REGION: customers’ Region – Lisnon, Oporto or Other (Nominal)
Descriptive Statistics:

(Minimum, Maximum, Mean, Std. Deviation)
FRESH ( 3, 112151, 12000.30, 12647.329)
MILK (55, 73498, 5796.27, 7380.377)
GROCERY (3, 92780, 7951.28, 9503.163)
FROZEN (25, 60869, 3071.93, 4854.673)
DETERGENTS_PAPER (3, 40827, 2881.49, 4767.854)
DELICATESSEN (3, 47943, 1524.87, 2820.106)

REGION Frequency
Lisbon 77
Oporto 47
Other Region 316
Total 440

CHANNEL Frequency
Horeca 298
Retail 142
Total 440

Relevant Papers:

Cardoso, Margarida G.M.S. (2013). Logical discriminant models – Chapter 8 in Quantitative Modeling in Marketing and Management Edited by Luiz Moutinho and Kun-Huang Huarng. World Scientific. p. 223-253. ISBN 978-9814407717

Jean-Patrick Baudry, Margarida Cardoso, Gilles Celeux, Maria José Amorim, Ana Sousa Ferreira (2012). Enhancing the selection of a model-based clustering with external qualitative variables. RESEARCH REPORT N° 8124, October 2012, Project-Team SELECT. INRIA Saclay - Île-de-France, Projet select, Université Paris-Sud 11

Citation Request:

The data set is originated from a larger database referred on:

Abreu, N. (2011). Analise do perfil do cliente Recheio e desenvolvimento de um sistema promocional. Mestrado em Marketing, ISCTE-IUL, Lisbon

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